Privacy Policy

1. Name and contact of the controller pursuant to Art. 4 (7) GDPR
Company: Brauerei Locher AG
Address: Brauereiplatz 1, CH-9050 Appenzell
Phone: +41 71 788 01 40
Fax: +41 71 788 01 50
E-Mail: info@appenzellerbier.ch

2. Data protection officer
Name: Mr. Aurèle Meyer
Address: Brauereiplatz 1, CH-9050 Appenzell
E-Mail: a.meyer@appenzellerbier.ch

3. Security and protection of your personal data
We consider it our primary responsibility to maintain the confidentiality of the personal data you provide and protect them from unauthorized access.
We therefore apply the highest diligence and up-to-date security standards.

4. Scope and legal basis
As a private company, we are subject to the GDPR, the Swiss Data Protection Act (revDSG), and – where applicable – the German BDSG.

5. Definitions
The terms used (e.g. “processing”, “controller”, “processor”, “recipient”, “consent”) correspond to the definitions in Art. 4 GDPR.

6. Information on the collection of personal data when visiting our website
When using our website purely for information, we only collect the data transmitted by your browser (IP address, date/time, time zone, request content, HTTP code, referrer, browser, OS, language/version).
Processing is technically necessary to display the site and ensure stability and security (Art. 6 (1) lit. f GDPR).

7. Contact by e-mail or form
We process the data you provide (e-mail, name, phone) to handle your request. Data will be deleted once no longer necessary, subject to legal retention periods.

8. Cookies
We use session and persistent cookies. You can configure your browser to reject them. Some functions may be limited if disabled.

9. Additional functions and offers
In addition to informational use, we provide services (e.g. contests, contracts) requiring personal data. We may engage external processors (Art. 28 GDPR).

10. Webshop use
Processing personal data is required for webshop orders (Art. 6 (1) lit. b GDPR). Order, payment and address data are stored for 10 years, with limited processing after 2 years. Encrypted via TLS.

11. Payment service providers
a) Worldline Saferpay, Zurich
b) PostFinance AG, Bern
c) POWERPAY (MF Group AG), St. Gallen

12. Newsletter
Subscription with double opt-in. Mandatory data: e-mail. Provider: Mailchimp (USA), transfer with EU SCCs.

13. Web analytics (Google Analytics GA4)
Site usage analysis, IP anonymization, opt-out options.

14. Third-party content (YouTube, Google Maps)
When accessing such content, third parties receive the data listed in section 6.

15. reCAPTCHA
Used to protect forms from abuse (Art. 6 (1) lit. f GDPR).

16. Children
Our services are intended for adults. Persons under 18 should not transmit personal data without parental consent.

17. Rights of data subjects
Right of access, rectification, erasure, restriction, portability, objection, withdrawal of consent, and complaint to a supervisory authority.

18. Processors (excerpt)
LimeSurvey GmbH, Germany
PostFinance AG, Switzerland
Worldline Switzerland AG
MF Group AG, Switzerland
Mailchimp, USA
Scherrer Medien GmbH, Switzerland
Xerxes AG, Switzerland

19. Changes to this privacy policy
We update this policy as necessary. The version published on our website applies.

In case of doubt, the German version shall prevail.